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Research papers

The Holy Grail

This paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; determining viewer loyalty and brand equity toward...

Catalogue: Latin America 2002
Authors: Jesus Rodriguez, Cary J. Nadel
May 12, 2002
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Citation

Rodriguez and Nadel (2002a, May 12). The Holy Grail . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-holy-grail-


Research papers

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Cary J. Nadel, Allen Hogg, Jeff Miller
Company: Burke, Inc.
September 1, 2000
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Citation

Nadel, Hogg and Miller (2000a, September 01). Internet VS. telephone data collection . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-vs-telephone-data-collection-


Research papers

Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cary J. Nadel, Sandro Mesquita
Company: Burke, Inc.
June 15, 1999
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Citation

Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/subscriber-loyalty-measurement-and-management-throughout-latin-america